Movies, Books, Politicians the Water Bottle is Under Siege
Carry a plastic water bottle at your own peril; the sway of public perspective is coming back down on you. From popular rating documentaries, to papers and politics, the biggest news on the soapbox is the problem around bottled water and the waste that the industry demonstrates.
The production, moving and disposal of water in petrochemical plastic bottles consumes tremendous amounts of water and energy, and pumps out large amounts of greenhouse gases and waste.
Director of the upcoming documentary ‘Tapped: get off the bottle’ Stephanie Soechtig sums it up “1500 water bottles end up in landfill every second – that’s 30 million water bottles a day! We wanted to show people just how much waste is generated by bottled water.” The team behind Tapped are pushing the movie with an across-America roadshow, asking sponsorships from people to lower their water bottle numbers and exchanging their discarded plastic water bottle for a reusable stainless steel bottle. Download Tapped from Amazon or iTunes.
A short film ‘The Story of Bottled Water’ was released on World Water Day in March. From the pen of Annie Leonard of the famous ‘The Story of Stuff’, this short animated film shows the methodology that is behind swaying Americans into purchasing over half a billion bottles of water a week, despite the option of a few cents cost for a drink from the tap. Find her animation on You Tube.
With her book ‘Bottlemania’, author Elizabeth Royte investigates one of the greatest marketing tricks of the last century and provides a strong environmental wakeup call. She asks the questions we must come to answer to. Who appropriates the drinking water? What will happen when a bottled-water company holds your town’s water supply? Is the water coming from your tap entirely safe? What is really the environmental footprint of production, transporting and disposal of a plastic water bottle?
Politicians from everywhere around the globe are beginning to understand that they have to take responsibility for action – particularly when the meetings where they serve are large consumers of bottled water. How often do we see a politician at a press conference drinking from a water bottle. They can locate a water glass in Parliament House.
Leslie Samuelrich of Corporate Accountability International, told “Cities and states are spending hundreds of millions of taxpayer dollars on bottled water, and that’s not to mention what’s spent to deal with all the plastic bottles that are thrown out.”
In July 2009, the NSW rural town of Bundanoon became the first society from Australia to prohibited the selling of bottled water. Some 60 cities in the US and a handful in Canada and the UK have now prohibited spending taxpayer money on bottled water.
It is certain that this problem will be tabled at World Water Week 2010 from September 5 to 11 in Stockholm, Sweden, the annual meeting for the environment’s most urgent water-related dilemmas.
Article written by Tracey Bailey, founder of Biome Eco Stores.
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